Elera Rowan ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services.
1. Information We Collect
When you use the Grant Finder tool or interact with our website, we may collect the following information:
Information You Provide
- Contact information: Full name, email address, phone number, and zip code
- Profile information: Education level, employment status, household income range, age range, and education interests
- Grant preferences: How you intend to use grant funding
Information Collected Automatically
- Usage data: Pages visited, time spent on pages, and interactions with our tools
- Device information: Browser type, operating system, and screen resolution
- Cookies: We use cookies to improve your experience and analyze website traffic
2. How We Use Your Information
We use your personal information to:
- Provide personalized grant matching results based on your profile
- Send you grant match results and eligibility information via email
- Send grant deadline reminders and updates via text message (if you provided your phone number)
- Improve our Grant Finder tool and website experience
- Send educational content, tips, and resources related to grants and financial aid
- Analyze usage patterns to improve our services
3. How We Protect Your Information
We take reasonable measures to protect your personal information, including:
- Encrypted data transmission (HTTPS/SSL)
- Secure database storage with access controls
- Regular security reviews and updates
However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
4. Information Sharing
We do not sell your personal information to third parties. We may share your information in the following limited circumstances:
- Service providers: We may share data with trusted service providers who help us operate our website and services. This includes GoHighLevel, our customer relationship management (CRM) platform, which we use to manage leads, send emails, deliver SMS messages, and coordinate follow-up communications. Other service providers include our hosting provider, analytics tools, and email delivery services.
- Legal requirements: We may disclose information if required by law or to protect our rights, safety, or the safety of others
- Business transfers: If Elera Rowan is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
5. Your Rights and Choices
You have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate information
- Deletion: Request that we delete your personal information
- Opt-out: Unsubscribe from email or text message communications at any time
To exercise any of these rights, please contact us at elera@elerarowan.com.
6. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know: You can request that we disclose what personal information we have collected about you, the sources of that information, the business purpose for collecting it, and the categories of third parties with whom we share it.
- Right to delete: You can request that we delete the personal information we have collected about you, subject to certain exceptions.
- Right to opt out of sale: We do not sell your personal information. If this ever changes, we will provide a clear opt-out mechanism.
- Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, please email us at elera@elerarowan.com. We will respond to verifiable requests within 45 days.
7. Email and SMS Communications
By providing your email address through the Grant Finder or any form on our website, you consent to receive emails from Elera Rowan, including grant match results, educational content, deadline reminders, and promotional materials. Each email includes an unsubscribe link. You may opt out at any time.
SMS / Text Messages
By providing your phone number and checking the SMS consent box on the Grant Finder, you expressly consent to receive recurring automated text messages from Elera Rowan related to grant updates, deadline reminders, and informational content. Your consent is not a condition of any purchase.
- Message frequency: Message frequency varies. You may receive up to 4 messages per month.
- Message and data rates: Standard message and data rates may apply. Check with your carrier for details.
- Opt-out: You can opt out at any time by replying STOP to any message. After opting out, you will receive one final confirmation message.
- Help: For help, reply HELP to any message, or contact us at elera@elerarowan.com.
- Carriers: Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most other major US carriers. Carriers are not liable for delayed or undelivered messages.
- Privacy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of the services is permitted.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience and understand how our site is used. When you first visit our site, a cookie consent banner will ask for your permission before any non-essential cookies are set.
Types of Cookies We Use
- Essential cookies: Required for basic site functionality (e.g., remembering your cookie consent choice). These are stored in your browser's localStorage.
- Analytics cookies (Google Tag Manager): If you accept cookies, we load Google Tag Manager (GTM) to help us understand how visitors use our site, which pages are most popular, and how people find us. GTM may set cookies from Google Analytics.
- Security cookies (Google reCAPTCHA): We use Google reCAPTCHA to protect our forms from spam and abuse. reCAPTCHA may set cookies to verify that you are a real person.
Managing Your Cookie Preferences
You can change your cookie preferences at any time by clearing your browser's localStorage for elerarowan.com and refreshing the page. The consent banner will appear again. You can also control cookies through your browser settings. Declining cookies will prevent GTM and analytics tracking from loading, but will not affect core site functionality.
9. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
11. How to Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or need help with anything related to your data, please reach out. I read every message personally.
Elera Rowan
Email: elera@elerarowan.com
Website: elerarowan.com/contact
We aim to respond to all privacy-related requests within 30 days (45 days for CCPA requests).